Tuesday, September 11, 2018

 
Michigan Beer Arrives Full Force in Colorado


Driving through Michigan with the Beer Geekette while attending a friend's wedding four years ago, I found over multiple stops at breweries and beer bars that two things stood out about the Wolverine State's brewing scene. First, there appeared to be a law that cherry had to be an ingredient in at least 25 percent of each brewery's offerings. And second, once you got past that, it was easy to see why the culture was producing so many good beers.

But while Michigan beer quality has remained one of the country's worst-kept secrets for half a decade, Coloradans have gotten only a small sampling of that goodness at local establishments through the likes of Jolly Pumpkin, Perrin and, to a more limited extent, New Holland Brewing. But that drought is ending this fall, as arguably the two finest breweries in the state finally will put products into local bars and liquor stores.

Bell's made its Colorado debut last week with parties and samplings and, thankfully, a lot of Two-Hearted Ale, the IPA that Zymurgy Magazine readers have named the best beer in the country for two years running now. And, according to PorchDrinking.com, Founders Brewing and its revered Kentucky Breakfast Stout will enter Colorado as soon as next month.

While it may seem like a "no-duh" statement that the finest breweries in America want to have their products on shelves in one of the top beer states in the country, that hasn't always been the case. Colorado is a notoriously tough market that has sent other well-known national names packing because of its drinkers' penchant for wanting to support local. As a result, the Centennial State is the 40th one that Bell's has gone into, while Founders has only three states in the country that it's not in yet besides Colorado.

For those unfamiliar with Bell's, you can expect a lot of darkness, mixed with some superb hopping quality and interesting experiments. Two Hearted earns its reputation by being both a bomb of Centennial hops and a well-balanced offering whose malt accents the grassy tones running through it. Its five-deep collection of regular stout offerings runs the flavor gamut from classic to imperial to a cherry stout that may be the best example of how to imbue unique flavor from the unofficial state fruit. And friends swear that Oberon, a slightly hoppy American wheat ale, is the perfect summer seasonal, available from April through August.

Founders, meanwhile, is associated with its KBS, which is one of the finest examples of how to brew a beer swimming with coffee aroma and flavors without leaving the bitter sting that can come with using too much of the signature bean. Its Dirty Bastard scotch ale is as big a malt monster as we currently have on the market, though, and its beers too span the spectrum of styles.

Even after those two breweries debut in Colorado, there is much more to the Michigan scene.

Short's Brewing, a favorite spot for many to hit at the Great American Beer Festival, creates beers with flavors ranging from spruce to carrot cake to key lime. Dragonmead Microbrewery - which I discovered in a beer bar in downtown Flint, of all places - makes a sooty red the likes of which was served at breweries in the 1990s, but far better. Petoskey, the 5,700-person bay city where I happened to be for said wedding had not one but two breweries (Beards Brewery and Petoskey Brewing, where the Beer Geekette is enjoying her samplers in the photo) that offered bold IPAs as well as smooth doppelbocks.

It's unrealistic to think the day will come when any brewery with a beer worth admiring will be able to put six-packs or tap handles in Colorado. But by bringing Bell's and Founders here, this state gets to see the excellent work that's taking place two time zones away. And everyone wins there.

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Friday, January 19, 2018

 
What does Oskar Blues' new location bring to Denver?

When Oskar Blues announced plans to open a beer bar/restaurant/music venue in downtown Denver, it was met by resistance by some in the craft beer community, most notably folks at Falling Rock Tap House, who said it would compete against entities that had nurtured the brewery's development. Leaders of the Longmont brewery replied that they were growing, not cannibalizing patrons.

That venue, Oskar Blues Grill & Brew, officially debuted last weekend after a month-long soft opening. And as such, it's worth looking at what the facility is, as well as what it isn't.

Those who have come to know Oskar Blues only since its ascension into the 10 largest craft breweries in America may not realize it began humbly as a Lyons Cajun-style restaurant that brought in musical acts from the get-go but took two years to get the idea to make its own beer. Anyone who's visited that original location, still tucked into an outdoor shopping center, will recognize the resemblance right away in this new venue, which in many senses is food and music first and beer as a complement to those purposes.

That isn't to say that the beer is an afterthought by any stretch. Last Saturday there were 48 beers on tap - roughly half from the Oskar Blues family that includes Cigar City and Perrin Brewing, and the other half from craft or European-invested breweries, including smaller local purveyors like Odyssey, Rails End and Odd 13. The only mega-brew on the menu was the original Coors.


So, when it comes to the beer offerings, it would be hard to say that OB Grill & Brew is cutting off the oxygen from other craft-beer purveyors. Its menu, while extensive, isn't as varied as what you'll find at Falling Rock or Freschcraft or even Lucky Pie. This is clearly the place to go in downtown if you want to find Oskar Blues family rarer or seasonal offerings, from the sensational OB Death By Coconut to Perrin's 15 percent ABV No Rules, a porter rife with cinnamon, vanilla and booziness. But no other bar was striving to be the go-to Oskar Blues destination in Denver - other than its already existing RiNo Chuburger location. And having some 25 other offerings on tap hardly makes it unique in the downtown beer scene anymore.

And when it comes to food, OB Grill & Brew also is treading a different path than other beer-focused bars in the area. Euclid Hall has poutine and upscale sausages, Freshcraft has a notch-above-normal wide-ranging menu and Lucky Pie has its pizza and cheese curds. But people who want to get the likes of crab cake, crawfish etouffee or Carolina spicy-mustard ribs aren't going to be considering existing beer bars. The food is quite impressive at Oskar Blues, and it will stand on its own, but it gives beer-focused bar hoppers a slightly more ethnic and full-plated option, if that's what they're looking for.

And a music venue that offers seating for 300
plus 48 taps - well, that just isn't happening in Denver right now. Breweries themselves, particularly Ratio Beerworks and Station 26 Brewing, have become great venues for seeing certain types of bands while sipping beer. But the major concert venues as a whole aren't beer-geek magnets for their selections, and Oskar Blues has a chance to be disruptive and new in that sense.

So, no, existing beer bars shouldn't be worried about what Oskar Blues brings to the table. The high-end Great American Beer Festival tappings are not going to happen there. And the weekend beer-bar-hopping crowds are just going to have one more option, though not one that's going to such the oxygen out of everyone else. I'll still be frequenting the other spots I mentioned, some far more than I'll be hitting OB Grill & Brew.

What the new place truly offers is extensive beer list for the crowds that are prioritizing food or music above their beer and now have a more legitimate option in which they don't have to choose between hearty, high-quality food and hearty, high-quality beers. And for some people just looking for a good rack or ribs or a good concert, it may well introduce them to the idea of pairing said activity with a locally made IPA rather than watered-down swill that's trying to pass itself off as American beer.

So, welcome the new Oskar Blues venue, Denver beer community. Maybe you won't be hanging out there all the time. But it lessens the chances that, in less beer-centric crowds, you'll be forced to hang out somewhere that can offer good chow or tunes but also offers a "craft" beer menu made up entirely of breweries scavenged by Anheuser-Busch.

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Saturday, January 28, 2017

 
Still Craft After All These Cans?


Last week, Oskar Blues opened a beer bar/restaurant/donut place in Denver. The expansion shouldn't come as a surprise, since the one-time Lyons brewpub has grown already into Longmont (four times), North Carolina, Texas - and soon into Colorado Springs.

But with the multi-state empire, not to mention the two other breweries Oskar Blues has purchased with capital from venture firm that is a part owner of the brewery, one can't help but look at the company that pioneered craft beer in cans and ask: Is Oskar Blues still craft, or has it gone corporate?

The new CHUBurger location at 3490 Larimer Street in the RiNo neighborhood actually presents some good points in pondering this question.

It's the kind of place simple craft breweries don't put up. The burger-heavy restaurant - the same concept the brewery operates in Longmont and at Coors Field - is connected by a walkway and a courtyard to its Hotbox Roasters shop that serves coffee, beer and donuts. When asked why the beer maker started making donuts, Oskar Blues Fooderies executive Jason Rogers, who worked as a baker in college, said it just sounded like something that went well with coffee. That makes sense.

The restaurant opened about 18 blocks west of an 11,000-square-foot restaurant and music venue that the brewery will open in the renovated Market Center development downtown later this year. Two major investments in the same general city area isn't Starbucks-level saturation, but it's not exactly boot-strapping it either.

Then there are the questions that swirl around Fireman Capital Partners, the investment firm that purchased a major share of Oskar Blues in 2015 and then provided the capital for it to buy Perrin Brewing of Michigan and Cigar City Brewing of Florida, the latter of which had been scoped out also by by some major non-craft brewing interests. But before Fireman bought into Oskar Blues, it bought Utah Brewers Cooperative, restructured it and laid off a couple of long-time brewery operators, making some in the industry question if it was just AB-InBev in a craft-brewing disguise.

Then again, I spoke last year with Jarred Sper, co-founder of Perrin Brewing, when the company entered the Colorado market last year about the influence of Oskar Blues. He told me - not surprisingly - that its role with his brewery was the furthest thing he could imagine from an Anheuser-Busch-style takeover. But he laid out some pretty good arguments for why he felt that way.

Oskar Blues and its charismatic founder Dale Katechis changed zero about Perrin's small-brewing culture when it purchased the brewery. Instead, it used its resources to help Perrin scale up and begin distribution outside of Michigan, as Perrin had wanted. It offered its expertise and influence to get into sales channels but didn't change the recipe for beers like its tasty Grapefruit IPA.

"When people talk shit about Fireman Capital, you know what? It's giving us opportunity to do what we were going to do anyway," Sper said. "I really believe Dale has a vision of what he wants to do ... The culture still feels like 'Middle finger up, what the f--k do we want to do?"

And while CHUBurger may be starting to grow like a chain, there are some things that don't resemble any other chain out there.

There are 10 Oskar Blues beers on tap, as you would expect. But there are 20 other taps too - including those from the likes of Call to Arms, Hogshead, Ratio and Wibby, small and local breweries that benefit greatly from the inclusion on a beer list like that.


Rogers said Oskar Blues reached out to beer makers like them because they were in the position it was a decade or so ago - making great beer and looking for their opportunity to get noticed. The restaurant will do burger specials with their beers because they know it will bring in locals who are growing a dedicated following to them.

And while Oskar Blues restaurants may be multiplying like rabbits, it's not an indication of selling out so much as it is a sign of Dale's constantly burning entrepreneurial fire, looking to see what new project or new market he can grow into next, Rogers said. (These are, after all, the folks who became the first craft brewery last year to expand into all 50 states.) The fooderies side of the business has almost 300 employees now, which means more people on a payroll and more opportunities to generate money for charity like its Can'd Aid Foundation that's done things like send pallets of canned water to Flint, Michigan when it was in the depth of its water crisis.

"It hasn't lost that craft spirit. It hasn't," Rogers said emphatically when I asked whether the company had gone corporate. "Obviously, there are efficiencies we have to put on as we grow. But I think we really navigated that and stayed real to who we are."

The venture-fund ownership remains a worry even to those in the industry who are fans of Oskar Blues. But as of now, Fireman Capital has done nothing to change the feel of the brewery and its bold beers - or that of Perrin and Cigar City - and it should be given the benefit of the doubt until it makes a move that runs counter to that.

As far as the growing number of restaurants and breweries and music halls, what they show is that Oskar Blues is no longer the scrappy little craft brewery that it was when people thought it was nuts for putting Dale's Pale Ale in a vessel that was as corporate as the can. And, to be sure, the brewery needs to be cautious as it moves into more and more neighborhoods not only that it doesn't step on the toes of local breweries but that it doesn't step on the toes of the local restaurants and beer bars that have been promoting those breweries since before it came to town.


But a close look at what it's doing at CHUBurger and other locations, I feel, shows you that is hasn't sold out. It's taking full advantage of its increasing resources, maybe in a way that no craft brewery in America other than Stone Brewing has done before. But it's also churning out new beers and doing what it can to give taps at its places to breweries that can reach a wider audience through their association with Oskar Blues.

So, call Oskar Blues the behemoth of the craft-beer industry if you will. But don't call it corporate. There's still too much of the "FIDY" attitude to denigrate it that way. And we can only hope that further growth and success does not change that.  


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Sunday, May 01, 2016

 
Perrin Enters Colorado with Panache


When Oskar Blues Brewery purchased Perrin Brewing of Grand Rapids, Michigan in early 2015, few Coloradans took notice. Yeah, it was interesting to see a local craft brewery buying rather than being bought out, but Perrin wasn't even packaging its beers at the time, regardless sending them halfway across the country for anyone to discover.

Last week, Perrin cans and kegs arrived in Colorado, the product of a far bigger, more capital-flush company that, after about nine months of canning its beer in its home state, is taking a big leap into America's most competitive craft beer market in its first expansion outside Michigan. And while it's hard to pin down exactly what place it will occupy in the Centennial State, its offerings show it clearly brings a uniqueness in style that helps to define it.

Take, for example, its Grapefruit IPA - a seasonal that's part of a growing trend of grapefruit-tasting hop beers. But while many others of the ilk rely on the hopping to produce a citrus taste or might infuse a little grapefruit juice into the product, Perrin adds whole grapefruits during the fermentation process. The result is an IPA less defined by its hop attributes than by its semi-tart, bitter flavor that comes on with an intense zip and finishes clean.

Or there's Perrin Black, a style with limited competition in this market or, frankly, in many others. It introduces itself with a medium body that belies its murky dark color but that contains a full, semi-roasty flavor. The beer is Perrin's best-seller in Michigan and officials are betting it will wear the same crown here.

And then there's a beer like its Lotsa' Problems IIPA, an 8.5% ABV kick to the gut that is being
distributed locally in mixed 12-packs with its regular, session and seasonal IPAs. That a company owned by Oskar Blues has a hop bomb should leave no one surprised. That this is a musty, malty imperial IPA that overwhelms the taste buds rather than blisters them with acidity - well, that's worth noticing.

Jarred Sper, co-founder of the four-year-old brewery, said that Dale Katechis and Oskar Blues have been light-handed in their influence over Perrin, providing financing to launch a canning line and influence to open doors in Colorado, but not a script to follow on recipes or marketing, And he said all that growth was in the game plan anyway for the brewery; it just is coming sooner that many thought.

Coloradans should like Perrin for one primary reason - it's making unique beers with a bit of a carefree attitude. In fact, it's easy to see why Oskar Blues found it to be a kindred soul.

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